Late in 2012 I took a great workshop offered by Synchronicity Coaching to plan out where I wanted my business headed in 2013. It may sound odd or silly to some of you but one of the key goals that I came up with is getting more people/businesses in Livingston to be active on Twitter. For those of you in larger cities you are probably scratching your heads right now wondering why I would need to convince people to get on Twitter. And for some of you who live around here you are probably scratching your heads right now wondering why on earth you would ever want to be on Twitter!
In my social media trainings I talk a lot about why Twitter can be a good tool for your business. I also sometimes tell local businesses not to bother because, unfortunately, much of their target audience isn’t on Twitter. But today I want to talk about personal use of Twitter and how you can benefit from it. So for those of you who aren’t yet converts, here are a few of the reasons that I love Twitter and you should too:
Information – Who doesn’t love having easy access to tons of information? I know that it can get overwhelming at times and there is the potential for info overload but I find that the positives here outweigh the negatives. Every time I scroll through my Twitter feed I find something interesting and new that I would never have found before because I didn’t even know to look for it! For example, just recently found this cool little gem.
Events – Shorter, faster updates with the ability to search content using keywords and hashtags makes Twitter so much more fun than oh say Facebook when following, attending, watching an event. It’s like having a room full of your wittiest friends all analyzing and commenting on what you are watching. Only you can turn them off whenever you want and you don’t have to kick them out when you want to go to bed!
Sports – I am a bit of a fanatic, though a mostly friendly one, when it comes it to football and basketball. Mixed in with the Design Sponges and Modcloths in my Twitter feed are the sports related tweets of Nicolas Batum, Mike Rice, the Trail Blazers and more. I like getting some behind the scenes on these players who I cheer for regularly (and occasionally yell at). I like being able to hear what other fans are saying about the game I just watched. Kind of like watching a game at a sports bar with the players sitting across the room from you while you wear your pajamas and drink tea if you feel like it.
Customer Service – Let’s jump on the other side of customer service for a minute (the side of being the customer). Want a great place to blow off steam about a terrible experience you just had with a business? Get on Twitter! Okay, maybe that’s not the best way to handle an issue you’re having with a business. But some businesses are actually easier to reach through Twitter than other avenues and it’s always worth giving it a try (politely) and giving them the chance to solve the problem. It’s also a great place to give a warm, fuzzy shout-out to businesses that you love!
Search and Content – Like I said before, keyword searching, hashtag searching, constant updates…that all leads to so much great content for you to find, wade through and use in your own business. You can find news articles, blog posts, infographics or even just see what topics are trending to give you some ideas for original content of your own to create. Ok, maybe I’m blurring the lines here between personal and business use but I can’t help it sometimes!
News – I don’t watch the news on TV and I don’t get the newspaper. I pretty much get all of my news online and Twitter is usually the fastest way to stay up to date. I typically use it as my jumping off point where I find out what’s going on and then dive in deeper by googling or going to a news based website/online newspaper if I want to know more.
If all of these reasons haven’t convinced you to head over to Twitter.com and sign up immediately, then why not just do it for me. Help me reach my goal and give it a try. Who knows, you might even end up liking it. And if I wind up convincing enough people in Livingston to get on board, maybe we’ll even have a party – I’ll tweet you the invite.
You can find me on Twitter at: @handhweb, @snapfotogirl, and @livingstonlocal
And if at the very mention of Twitter I start sounding to you like those two little birds at the top of the post – stop by Social Media Socializing some Friday morning and we’ll go over everything you need to know!